Why a new logo? For this reason we have decided to make a further restyling of the Divel logo. We have separated the two elements: pictogram and logotype. The pictogram, currently registered all over the world, has been perfected in the lines so as to make it legible at any size. The logotype changes the font, opting for a sans serif, more linear and contemporary. In the logo, Divel has been inserted in bold, to affirm the identity of the company, called by its customers in the common language, in the abbreviated version “Divel”. However, the word Italy remained in the logo, so as not to lose the patriotic characteristic, which allows us to proudly spread our products abroad.

At Divel Italia, we have recently installed new equipment at our Milan production lab to further strengthen our production of prescription lenses.

The category of the lens depends on a value called Visible Light Transmission (VLT) or Tv (transmittance value). This is a measure of how much light the lens lets your eyes pass through and is expressed as a percentage.

The material selected for a lens is fundamental, as it determines both comfort and clarity of vision.

It is the embodiment of passion, creativity, design and technology.

As the name implies, corrective lenses, also known as “prescription” lenses, are used in eyewear in order to correct defects in the vision of the wearer.

It’s often said that our eyes work a bit like a camera lens. Although digital imaging technology has, in many respects, surpassed the abilities of the human eye — such as in light sensitivity — corrective lenses are, in fact, based on how the human eye functions.

Lens coatings serve to protect both the lenses and the person wearing them. By blocking certain types of light as they pass through the lens, we can enhance lenses in terms of look, vision, and overall quality.

In response to market demand, Divel Italia, in addition to reducing the environmental impact of our production site, now produces lenses and solar filters using increasing percentages of organic materials and environmentally sustainable by-products.

Following research into lens waste conducted at the University of Palermo, designers Federica Ditta and Cristiano Pesca turned their attention to the various potential uses for this waste.

They looked at both rejected lenses that failed to pass quality testing and excess material left over after shaping the lenses.

DIVEL GREEN LINE is the synthesis of all projects concerning new products, sample cases, works of art, and exhibition furnishings, and embodies a positive message that Divel hopes to convey at MIDO 2020. All of these projects may be seen in an exhibit integrated into DIVEL Italia’s stand (C01 D12).

The material selected for a lens is fundamental, as it determines both comfort and clarity of vision.

What are the recommended coatings to make the glasses last longer?