Divel Italia at Mido 2020

DIVEL GREEN LINE is the synthesis of all projects concerning new products, sample cases, works of art, and exhibition furnishings, and embodies a positive message that Divel hopes to convey at MIDO 2020. All of these projects may be seen in an exhibit integrated into DIVEL Italia’s stand (C01 D12).

For some time now, Divel Italia has been committed to increasing the environmental sustainability of our products and manufacturing technologies. In recent months, our core corporate philosophy has become eco-friendly, as can be seen in our products, pack

Di­v­el Italia at Mido 2020

For some time now, Di­v­el Italia has been com­mit­ted to in­creas­ing the en­vi­ron­men­tal sus­tain­abil­i­ty of our prod­ucts and man­u­fac­tur­ing tech­nolo­gies. In re­cent months, our core cor­po­rate phi­los­o­phy has be­come eco-friend­ly, as can be seen in our prod­ucts, pack­ag­ing, and even post-pro­duc­tion pro­jects.

ur stand – Hall C01 Stand D12

For some time now, Di­v­el Italia has been com­mit­ted to in­creas­ing the en­vi­ron­men­tal sus­tain­abil­i­ty of our prod­ucts and man­u­fac­tur­ing tech­nolo­gies. In re­cent months, our core cor­po­rate phi­los­o­phy has be­come eco-friend­ly, as can be seen in our prod­ucts, pack­ag­ing, and even post-pro­duc­tion pro­jects.

Work that we com­plet­ed in the sec­ond half of 2019 and ef­forts that con­tin­ue to this day are all aimed at achiev­ing this ob­jec­tive.

DI­V­EL GREEN LINE is the syn­the­sis of all these pro­jects con­cern­ing new prod­ucts, sam­ple cas­es, works of art, and ex­hi­bi­tion fur­nish­ings, and em­bod­ies a pos­i­tive mes­sage that Di­v­el hopes to con­vey at MIDO 2020.

All of these pro­jects may be seen in an ex­hib­it in­te­grat­ed into DI­V­EL ITALIA’s stand (C01 D12).

In or­der to high­light all of the pro­jects that Di­v­el pur­sued through­out 2019, we have de­cid­ed to con­tex­tu­al­ize the phi­los­o­phy of our Green Line pro­ject with­in a nat­ur­al, sus­tain­able space.

DI­V­EL’s 180m2 stand at MIDO 2020 will fea­ture min­i­mal­ist struc­tures and the use of nat­ur­al ma­te­ri­als such as wood, pa­per, fab­ric, and steel sup­port struc­tures.

These ma­te­ri­als have been left un­fin­ished to en­sure as nat­ur­al of an ef­fect as pos­si­ble. Where ma­te­ri­als need­ed to be treat­ed for rea­sons of safe­ty, func­tion or aes­thet­ics, this has been done in a nat­ur­al or oth­er­wise sus­tain­able man­ner.

With­in our stand, we will only be us­ing pa­per plates and cups for our guests, and wa­ter will be pro­vid­ed sole­ly from wa­ter cool­ers.

Sit­u­at­ed sym­met­ri­cal­ly at op­po­site ends of the ex­hi­bi­tion area, there are the Green ar­eas with rope floor­ing and Emanuela Bergonzoni’s Hu­man Work Pro­ject and Eyes of fu­ture (read more) , which make use of Di­v­el Italia lens­es. The en­tire Green area and a por­tion of oth­er spaces are il­lu­mi­nat­ed by High­light light­ing (read more) ( cre­at­ed for De­sign & Ter­ri­tori in col­lab­o­ra­tion with third-year stu­dents of In­dus­tri­al De­sign from the Uni­ver­si­ty of Paler­mo, co­or­di­nat­ed by pro­fes­sor Dario Rus­so and as­sist­ed by de­sign­ers Fed­er­i­ca Dit­ta and Cris­tiano Pesca.

Also with­in the Green area, Fed­er­i­ca and Cris­tiano de­signed Eco-friend­ly Fos­sili (read more) made with a car­bon-steel struc­tures and re­claimed wood used to show off the prod­ucts on dis­play.

The new col­lec­tions will be pre­sent­ed on the Ice­berg Eco-Cou­vettes (read more).