Divel Italia logo's evolution.

Why a new logo? For this reason we have decided to make a further restyling of the Divel logo.We have separated the two elements: pictogram and logotype. The pictogram, currently registered all over the world, has been perfected in the lines so as to make it legible at any size.The logotype changes the font, opting for a sans serif, more linear and contemporary.In the logo, Divel has been inserted in bold, to affirm the identity of the company, called by its customers in the common language, in the abbreviated version “Divel”. However, the word Italy remained in the logo, so as not to lose the patriotic characteristic, which allows us to proudly spread our products abroad.
We observe how the world changes and we move with it.

Di­v­el Italia logo's evo­lu­tion.

We ob­serve how the world changes and we move with it.


The Di­v­el Italia brand was of­fi­cial­ly born in 1987 when the com­pa­ny is con­fig­ured with the cur­rent sub­di­vi­sion: oph­thalmic lens­es de­part­ment, sun lens­es de­part­ment and mar­ket­ing de­part­ment.

Di­v­el come from the ab­bre­vi­a­tion of three ital­ian words:

DIs­tribuzione (Dis­tri­b­u­tion) VEn­di­ta (Sale) Lenti (Lens­es).

The word “Italia” was added to claim its Ital­ian born, Emil­ian to be pre­cise.

The ini­tial brand was de­signed by the cur­rent ad­min­is­tra­tor, Dr. Clau­dio Mar­rac­ci­ni.

The pic­togram, that is the cir­cle crossed by the lines, rep­re­sents the round lens, crossed by the rays of sun­light. In the first ver­sion it is char­ac­ter­ized by a gra­di­ent fill.

The lo­go­type, the word DI­V­EL ITALIA, has a font serif. At its in­cep­tion, the font had only the out­line and had a white fill.


A few years lat­er the brand un­der­goes a small mod­i­fi­ca­tion, the pro­por­tions change, the pic­togram changes the pro­por­tions with re­spect to the logo, it en­larges and fills with a sol­id col­or.

The lo­go­type, the DI­V­EL ITALIA writ­ing, slight­ly mod­i­fies the font, ac­cen­tu­at­ing the out­lines in a Ro­man font with no fill.

The co­or­di­nat­ed im­age of di­v­el be­gins to be born.


In 2018, fol­low­ing a re­new­al of the web­site and gen­er­al­ly of the Di­v­el im­age, the brand has the penul­ti­mate restyling.

The font is filled, the pro­por­tions are read­just­ed and the brand takes on a more mod­ern ap­pear­ance in the same line think­ing with the mod­ern and fash­ion com­mu­ni­ca­tion un­der­tak­en by the com­pa­ny over the last few years.

In these years Di­v­el con­tin­ues to take care of its com­mu­ni­ca­tion even more, it be­gins to pro­duce the first struc­tured con­tents, the first shoot­ings are pre­pared and the prod­uct pack­ag­ing is re­newed.


This year the com­pa­ny has de­cid­ed to make a de­ci­sive change. The logo used up to now had a lim­it: the over­lap­ping of the var­i­ous el­e­ments made print­ing dif­fi­cult, es­pe­cial­ly in one col­or.

As pre­vi­ous­ly men­tioned, in re­cent years Di­v­el has worked a lot on cor­po­rate iden­ti­ty and com­mu­ni­ca­tion.

Work­ing in the fash­ion sec­tor we al­lowed our­selves to bor­row what are the com­mu­ni­ca­tion meth­ods of the fash­ion world: pho­to­graph­ic shots, im­pact­ful im­ages, el­e­gant lan­guage.