Your eyes express. Your lenses reveal. Tell your story with Divel! Divel presents a new campaign for MIDO 2023.

The campaign is inspired by a well-known Italian expression, “gli occhi parlano” (lit. “eyes speak”).

Nowadays, there is widespread awareness of the dangers of direct exposure of our eyes to sunlight. This is why we often hear about glasses with UV protection in their lenses. When we are exposed to sunlight for extended periods of time, we risk damage to the eyes in the form of disorders such as cataracts, macular degeneration, pinguecula, keratoconjunctivitis and photokeratitis, which, in the most severe cases, can lead to temporary loss of vision. By definition, sunglasses are designed to protect us from harmful solar radiation, but it must be said that not all types of sunglasses are fitted with lenses that block 100% of UV radiation.

It would be wrong to say that the most expensive lens will definitely be the best lens for you. To summarize, in order to choose the right progressive lens, you need to consider the following factors: - PRODUCTION QUALITY OF THE PROGRESSIVE LENS (e.g. top-of-the-line, mid-range, or standard) - CORRECTIVE POWER and THICKNESS - COATINGS APPLIED

What is L’una Aliena, you say? It’s our unique, personalized version of our top-of-the-line progressive lens, Aliena. What makes L’una Aliena different from other progressive lenses?

Why a new logo? For this reason we have decided to make a further restyling of the Divel logo.We have separated the two elements: pictogram and logotype. The pictogram, currently registered all over the world, has been perfected in the lines so as to make it legible at any size.The logotype changes the font, opting for a sans serif, more linear and contemporary.In the logo, Divel has been inserted in bold, to affirm the identity of the company, called by its customers in the common language, in the abbreviated version “Divel”. However, the word Italy remained in the logo, so as not to lose the patriotic characteristic, which allows us to proudly spread our products abroad.

At Divel Italia, we have recently installed new equipment at our Milan production lab to further strengthen our production of prescription lenses.

Our eyesight plays a fundamental role in how we see the world around us. With our eyes we look, we examine, we understand, we get excited, we love. Its importance must not be underestimated when it comes to sports. For outdoor sports, protecting our eyes from the sun’s harmful UV rays is essential. But we also need to protect our eyes from other external agents.

The category of the lens depends on a value called Visible Light Transmission (VLT) or Tv (transmittance value). This is a measure of how much light the lens lets your eyes pass through and is expressed as a percentage.

The material selected for a lens is fundamental, as it determines both comfort and clarity of vision.

It is the embodiment of passion, creativity, design and technology.

As the name implies, corrective lenses, also known as “prescription” lenses, are used in eyewear in order to correct defects in the vision of the wearer.

Vision training? Fitness for the eyes? Our eyes are supported by a fairly complex set of muscles, so it is actually normal that these muscles need to be kept in shape. You may already have heard of certain exercises for the eyes, or orthoptic exercises, but you may not know exactly what we’re talking about unless you’ve already had a need for such exercises.

It’s often said that our eyes work a bit like a camera lens. Although digital imaging technology has, in many respects, surpassed the abilities of the human eye — such as in light sensitivity — corrective lenses are, in fact, based on how the human eye functions.

One of the main concerns for anyone who wears glasses every day is that your corrective lenses will get scratched and ruined, which can be a significant expense if you have to pay to replace those lenses. Coatings have been developed for organic lenses to help increase the durability of eyewear.

Lens coatings serve to protect both the lenses and the person wearing them. By blocking certain types of light as they pass through the lens, we can enhance lenses in terms of look, vision, and overall quality.

Sunglasses are an essential accessory in summer for their ability to exalt any outfit or style. This year, eyewear fashion will be sustainable and vintage, especially from the 1970s and 2000s, made with innovative materials and sporting **new shapes **and new colors.

In response to market demand, Divel Italia, in addition to reducing the environmental impact of our production site, now produces lenses and solar filters using increasing percentages of organic materials and environmentally sustainable by-products.

Following research into lens waste conducted at the University of Palermo, designers Federica Ditta and Cristiano Pesca turned their attention to the various potential uses for this waste. They looked at both rejected lenses that failed to pass quality testing and excess material left over after shaping the lenses.

DIVEL GREEN LINE is the synthesis of all projects concerning new products, sample cases, works of art, and exhibition furnishings, and embodies a positive message that Divel hopes to convey at MIDO 2020. All of these projects may be seen in an exhibit integrated into DIVEL Italia’s stand (C01 D12).

The material selected for a lens is fundamental, as it determines both comfort and clarity of vision.

To see clearly, you need the lenses of your glasses to be clean and in good condition at all times. This is why you should clean your eyewear daily using a soft cloth and water, cleanser, or other special cleaning solution or disinfectant recommended by your optician. Of course, the performance and durability of a lens also depends on the coatings that are applied by your optician of choice. So how do you choose the right coating for your lenses?

There are a few good habits we can adopt so that we don’t damage our lenses and to avoid worsening our vision. When our glasses are properly centered and straight, for example, we know we’re getting the best support for our vision and that our lenses and frames will last a long time.

Establishing healthy habits is essential to maintaining good vision health. Here are 10 tips to follow, even if you aren’t experiencing any deficiencies in vision.